Branding & Rebranding Services
Build a Brand That Lasts
Legacy Strategic Consulting helps businesses build clear, consistent, and professional brands that support long-term growth. Whether you are launching a new business or reintroducing an established one, we help create a cohesive visual identity that strengthens recognition, builds trust, and presents your business professionally.
Logo Mark
Palette
Typography
Aa
Headline / Body
Your Name
Title · Company
Business Card
Your Brand Is More Than a Logo
A strong brand is the foundation for trust, recognition, and lasting customer relationships. It should clearly reflect who your business is, communicate professionalism, and create a consistent experience across every platform.
Our branding and rebranding services bring your logo, colors, typography, digital presence, and supporting materials together into one polished visual system. Whether you are creating your identity for the first time or updating a brand that no longer reflects your business, Legacy will guide you through the process from initial direction to final delivery.
Building a New Brand
Designed for startups, new businesses, and organizations that need a professional identity before launching or expanding their marketing.
- Establishing a clear creative direction
- Creating a professional logo system
- Selecting brand colors and typography
- Developing consistent visual assets
- Preparing the business for digital and physical marketing
Rebranding an Existing Business
Designed for businesses whose current brand feels outdated, inconsistent, or no longer aligned with their services, audience, or future direction.
- Reviewing the current visual identity
- Identifying what should be retained or replaced
- Modernizing the logo and visual system
- Improving consistency across platforms
- Preparing the refreshed brand for relaunch
Our process
A Clear Path From Concept to Final Delivery
01
Creative Direction & Initial Concepts
Two initial logo concepts are developed to establish the brand direction, color palette, and visual style. The client selects the direction that best reflects the business before development continues.
02
Brand Identity Development
The selected concept is expanded into a complete visual identity. This may include typography, logo variations, brand applications, social media assets, stationery, and other supporting design elements that work together as a unified system.
03
Final Delivery
Final editable and exported files are delivered in the formats needed for digital and print use, including AI, PDF, PNG, JPG, and other relevant brand assets.
Guided From Start to Finish
Legacy Strategic Consulting guides the creative direction, organizes client feedback, manages the project timeline, and ensures each final deliverable aligns with the business's goals.
Our role is to make the branding or rebranding process feel clear, collaborative, organized, and easy to manage from beginning to end.
Packages
Choose the Right Brand Identity Package
Each package is designed around a different stage of brand development. Select the option that best matches your business needs and future goals.
Ideal for new and growing businesses
Essential Brand Identity
A complete visual identity for startups, small businesses, new brands, or businesses that need a professional refresh without an extensive collection of brand assets.
What's included
- Two initial logo concepts
- Main logo design
- Horizontal logo variation
- Vertical logo variation
- Color palette selection
- Typography selection
- Mini brand usage guide
- Basic brand applications
- Business card design
- Social media profile image
- Social media cover or banner
- Final files in AI, PDF, PNG, and JPG formats
Timeline
Approximately 10–15 business days after the initial payment is received.
Timelines may vary depending on the speed of client feedback and approvals.
Most comprehensive
Strategic Brand Identity
A comprehensive branding or rebranding package for businesses ready for stronger positioning, full visual consistency, and a professional presence across digital and physical platforms.
What's included
- Two initial logo concepts
- Main logo design
- Complete logo variation system
- Brand visual identity development
- Strategic color palette
- Full typography system
- Graphic style and visual assets
- Comprehensive brand guidelines document
- Business card design
- Email signature
- Social media templates
- Social media story and post templates
- Presentation mockups
- Basic stationery
- Web layout design
- Editable and exported final files in AI, PDF, PNG, and JPG formats
Timeline
The timeline is tailored to the scope of the project and confirmed during kickoff.
Timelines may vary depending on the speed of client feedback and approvals.
Compare packages
Side-by-Side Feature Comparison
A clear look at what's included in each Brand Identity package.
| Feature | Essential Brand Identity | Strategic Brand Identity |
|---|---|---|
| Two initial logo concepts | Included | Included |
| Main logo and variations | Horizontal and vertical | Complete variation system |
| Color palette | Color selection | Strategic color palette |
| Typography | Typography selection | Full typography system |
| Brand guidelines | Mini usage guide | Full brand guidelines document |
| Business card | Included | Included |
| Social media profile and cover | Included | Included, plus templates and stories |
| Email signature | Not included | Included |
| Presentation mockups | Not included | Included |
| Stationery | Not included | Included |
| Web layout design | Not included | Included |
| Final files | AI, PDF, PNG, JPG | AI, PDF, PNG, JPG |
Who it's for
Is It Time to Strengthen Your Brand?
Startups preparing to launch
Small businesses that need a professional identity
Established companies with outdated branding
Businesses preparing for a new website
Companies expanding into new services or markets
Businesses with inconsistent visuals across platforms
Organizations preparing for a relaunch
Business owners who want a more polished and credible presence
Why it matters
Why Brand Consistency Matters
A clear and consistent brand can help a business:
Build recognition
Establish credibility
Present a more professional image
Create consistency across marketing materials
Improve confidence when promoting the business
Give customers a clearer and more memorable experience
Prepare the company for future growth
FAQ
Frequently Asked Questions
Ready to Build a Brand That Lasts?
Select the package that best fits your brand goals, and Legacy Strategic Consulting will guide you through the next steps. Whether you are launching something new or transforming an existing identity, we will help you create a clear, cohesive, and professional brand.
Inquiry form
Tell Us About Your Brand
Share a few details and we'll follow up to discuss your needs and a customized proposal.